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Introduction

Presentation of Hypo Group Alpe Adria’s detailed segment reporting is unchanged in 2008. The first part is devoted to the strategic business segments Banking, Leasing and Other, while the second part looks at the geographical markets of Austria, Italy, Slovenia, Croatia, Bosnia and Herzegovina, Serbia as well as other markets.

All of Hypo Group Alpe Adria’s expertise and all of the Group’s products and services are utilised every day in cross-border transactions in the Banking segment. The Group offers its expertise to both corporate and retail customers in all the country markets it serves. The Group’s service offerings range from traditional lending through savings and deposits to complex investment products and asset management services. With its internationally important business areas of payment and document services and also structured finance products, Hypo Group Alpe Adria stands for close customer relations, comprehensive market knowledge and joined-up thinking, giving its customers solutions specific to their needs. A high degree of service and the greatest possible closeness to the customer is at the heart of every customer relationship.


Despite the difficult economic conditions, the segment’s operational development was satisfactory in the reporting period, underpinning the strategic path already taken. The branch network increased again in 2008 and positioning in the individual country markets improved. The bank’s risk management process was significantly expanded and improved in the year. Risks were re-evaluated and in part adjusted, and new control mechanisms were developed. In line with overall bank strategy, in 2009 Banking will concentrate on selective growth in all regions and with all customer segments, while at the same time seeking higher levels of collaterisation. In economically challenging times, Banking will focus more than ever on achieving the greatest possible closeness to customers and high levels of service, paired with customised solutions aligned to market needs and regional conditions.